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BIMA Blog » Why digital copywriting is like stand-up comedy: 3 tips …
My dad loves to spin a yarn. In his mind, the longer the joke, the better. Every extra detail, to him, is relevant, interesting and essential to the story. My mum, on the other hand, hates it. There's...
View ArticleContent Marketing Strategy: Lessons from Good (and Bad) Comedy …
The worlds of content marketing and comedy don't exactly overlap, but apply these lessons from comedy writing to your content marketing strategy. No kidding.
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